According to the way data is collected, a survey can be skewed–or perhaps a more telling phrase would be that a survey can be heartless. The survey being distributed about a potential B.C. Ferries reward program is a case in point.
The Mustel Group has been emailing the survey to B.C residents. Check out one of the screens:
The respondent is forced to prioritize every possibility on the list or else it is impossible to go on to the next page. Yet at least one of the “priorities” is an insult to hard-done passengers who are reeling from fare hikes.
It’s doubtful that fixed income seniors would cheer for a vacation discount. But then again, perhaps they can go on a storm-watching trip. Gazing at grey skies and rain might be better than watching their pensions slip away.
I can’t find this survey…how do I access it??? thx
Cecill, thanks very much for your question. The Mustel Group seems to be emailing the survey randomly to ferry users. I have no idea how the company got my name or why the survey popped up in my email.